AI Insights · Timothy · April 2022
Top 5 Beauty Retail Apps Performance in Italy Q1 2022
Discover the performance trends of the top 5 beauty retail applications in Italy during Q1 2022, including downloads and active user metrics.
In Q1 2022, the top five beauty retail applications in Italy showcased varied performance trends in terms of downloads and active users, as reported by Sensor Tower. Here’s a breakdown of their performance:
Douglas - Parfüm & Kosmetik experienced fluctuating weekly downloads throughout the quarter, starting from about 14K in the first week of January and peaking at 12.6K in early March. The app's weekly active users showed a general decline from approximately 62.8K at the beginning of January to around 50.4K by the end of March.
versione obsoleta - Sephora maintained relatively stable weekly downloads, hovering around 5K to 9K throughout the quarter. Active users for the app remained steady, starting at about 47.5K in late December and ending at around 46.6K by the end of March.
LOOKFANTASTIC: Beauty & Makeup saw a consistent pattern in downloads, with numbers ranging from 3.2K to 3.8K weekly. The app's weekly active users showed a gradual increase from approximately 19.6K in late December to about 22.7K by the end of March.
Bottega Verde exhibited a notable spike in weekly downloads, peaking at 7.6K in late February. Active users also saw significant growth, reaching around 9K in the same period before stabilizing at lower levels towards the end of March.
Passione Beauty had a steady download rate, with weekly figures mostly between 2K and 4K. The app’s active user data was not available for this period.
For more detailed insights and data on app performance, visit Sensor Tower.
